Which impedes innovation?
Stay ultra-focused on satisfying the business objective established at the outset or
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Show & Tell
Sneak peeks showing the process behind our innovation projects
Do This Before You Sketch
Before you sketch up a concept, write it out.
Empty Ideas
Ideas come from our insights.
Table Stakes
Satisfying all of a new product's design constraints is table stakes.
Design without constraints is just art
Do you agree with this?
Why bother?
What would happen if we didn't visualize our new product concepts and just ran forward with the ideas in our heads?
Fresh Eyes
That's what our clients are often most excited about when teaming up with Knack.
"I'm Sorry For My Terrible Sketching"
Picking up the marker is SO valuable.
What makes a good concept deck?
Over hundreds of product concepting projects, we've identified a few necessities:
What is an Idea?
An idea is not a random thought or expression.
The Power of Context
Want to help your audience understand what your concept is and why they should care about it? Give them context.
What it is & Why we should care
These are the two parts a concept page needs to communicate.
Delicious Concepts
Each concepting project is unique-
...And their degree of deliciousness varies.
Low Vs. High Fidelity
The problem with high-fidelity visuals is they get your stakeholders talking about the details instead of the benefit of your idea.
Ai Overhaul?
How would you create these sketches today?
KTM Jetski
"What am I trying to accomplish?"
GIV & Take
What if there was an icon of giving? Something that drew people in to give and to take. Something that could be placed anywhere it's needed
Real World Sketching
What you don't usually see on social media are all the "in-between" sketches.
Real World Sketching
The things that slow down your sketching... and how to fight them!
Real World Sketching
What's the formula for the perfect project presentation?
Real World Sketching
Where does form language come from?
Real World Sketching
A concept is a bridge between a good idea and a successful product.
Real World Sketching
What characterizes a good idea?
Moen Projects
Why we create studio projects
Knack's Numbers from 2023
Knack's Numbers from 2023
Coleman Water Nightlight
Underlays are a powerful tool, not a cheat.
Coleman Water Nightlight
The stuff we don't show
Coleman Water Nightlight
Aligning the look of a new product concept to its existing family
Coleman Water Nightlight
Fitting into the family
Reduce Project
Embodying a brand's aura in our new concept work is vital.
Scrub Daddy
🚨 New Client Alert 🚨
KUT for Porsche
Reuse. Don't resketch.
KUT for Porsche
Getting physical
KUT for Porsche
How do we generate new product concepts?
KUT for Porsche
Embodying the aura of an iconic brand
TND & OverDryve
Bringing an "outside" perspective to the inside team
Transparent Pricing
We do something at Knack that I haven't seen other industrial design firms do.
TND & OverDryve
Design intent preservation tool
TND & OverDryve
Exploiting engineering constraints
TND & OverDryve
What does a next-gen concept vision look like, exactly?
TND & OverDryve
Envisioning the Next Generation of Truck GPS
RTIC Outdoors Project
Many of our innovation projects won't hit the market for a long while.
Product Ideas Vs. Problems
A list of product ideas isn't all that valuable.
CES Fuselage
Handoffs are design intent killers. ☠️
CES Fuselage
Behind each of our concepting projects is a collaboration board.
CES Fuselage
What does concept generation look like, exactly?
CES Fuselage
Concept vision takes flight
Ondago
Unearthing "Why didn't I think of that?!" ideas is what we do.
ONDAGO
Innovations come from connecting the dots.
ONDAGO
How do we find innovation opportunities?
Like what you see?
Receive an email once a month showing the process behind one of
our innovation projects
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