How It Works

A tricky bit we frequently run into with concept illustration is deciding whether or not to show how the product works.

Showing how the product works can divert the conversation away from discussing the product's benefit.

On the other hand, not showing how the product works can leave your audience confused or disbelieving of the product's benefit.

We've come to find that it's a case-by-case decision where the answer depends on each particular concept and audience.

Knack is the industrial design studio that packs pipelines with value-creating innovations.

We do so by supporting product innovation teams with new product concept creation & illustration.