We've always been in pursuit of doing design a different way... a better way

You're an innovation manager


Or maybe you have a different title, but the same objective: to fill your company's pipeline with value-creating product innovations. 

It's not your company's first rodeo

Your company is a well-known hardware brand that has brought many great products to market.

You're strapped for design support


You have to beg, borrow, and steal industrial design support from your product development team because you don't have industrial designers dedicated solely to your innovation team.


Or maybe you do, but they feel like they're drinking from a fire hose with how much work is on their plate.

Brands we've worked with

Helping you innovate more & stress less

We’ve laser-focused our business in on what we do best - hassle-free industrial design support, customized exclusively for innovation managers. 


We know you've got a full plate so we're on a mission to make it easy and hassle-free to work with us.  That way we'll actually help you get more done... not add yet another thing for you to manage.

What is Knack?


We are an industrial design studio with a focus on front-end innovation.

What exactly do we mean by that?


We spark momentum for innovation managers of hardware brands by illustrating their product concepts, generating new concepts, or uncovering and seizing valuable innovation opportunities from scratch.


Who is on our team?

Our Founder and Design Director, Kelly leads the team and will be your single point of contact.

She composes our team of specialists specific to your product challenge and then directs your project from start to finish.

Our core team is made up of industrial designers with an incredible knack for developing and visually communicating innovative product ideas.

We have also built close relationships with design researchers, engineers, and manufacturing specialists we bring into our team when their expertise benefits our project.

How we work

Believe it or not, we've been a 100% virtual team from the start. Way before COVID forced the world to work this way. For almost 10 years now.

Why? In short, it allows us to have the most talented team in the world. (That sounds like an exaggeration, but it is not. Our crew is truly the best of the best at what they do.)

Being virtual has also allowed us to work with the best clients in the world... without wasting their time and money on travel.

It just works really well.


Meet your design director, Kelly.

Over her 10+ year career, she has seen and worked behind the curtains of dozens of big brand product innovation teams.


Her transportation design education exposed her to the power of visual communication and she's leveraged it heavily throughout her corporate and consulting industrial design career to help companies design better products. 

While her expertise is ultra-focused, her experiences are incredibly diverse. She's designed a wide variety of products; from one-off yachts for individuals to medical devices for a Fortune 500 company to consumer electronics and housewares, and everything in between. This variety has afforded her a large and deep pool of understanding to cross-reference and pull into new projects.

Want to get to know us even more?