ABOUT

We are the

industrial design studio

with a knack for bridging imaginations

We team up with user-focused hardware brands to

visualize & realize their product ideas.

who we partner with

Design is very powerful and we want to partner with those who appreciate its value. We work with brands who see their users at the heart of their focus.

If this sounds like you and you are looking to team up with a design partner, let's hop on a short call. We would love to go through your current situation, give you a couple of actionable pointers, and if you're interested, walk you through the step-by-step process we use to help our clients visualize & realize their product ideas.

let's chat

INNOVATION

STARTS WITH

understanding

Immersing ourselves in your user's world and working alongside them brings key observations to the surface. It's these fresh insights that allow us to design

solutions that matter

tHE USER IS KING, BUSINESS IS QUEEN

We believe that a product's success is defined by how well it satisfies its user. Second to that, a product should also satisfy your underlying business goals.

LESS IS MORE

We believe products should be pure, refined until their bare essence is revealed. We focus on products that simplify everyday life.

desire differentiates

Products should connect with people on an emotional level. It's this emotional connection that makes products memorable and loved. It's our job

to design that desire.

principles we swear by

"Knack very thoughtfully balanced consumer needs, usability, aesthetics and technical constraints, while delivering designs that were consistent with Rand McNally’s brand."

-Venky Rao, Director of Product Management, Rand McNally

With a degree in transportation design and over 8 years of experience in product design, Knack's founder, Kelly Custer, saw the opportunity to hone in on the products that bridge that gap between vehicles and consumer products. Her transportation roots and consumer product experience converge to bring a high design aesthetic to functional, user-friendly mobility products.

Kelly bolsters her experience with the specialized talents of her hand-selected team of designers and strategic partners. She builds a team specific to your project that nurtures the product's design from inception to launch.