We are an

industrial design studio

with a knack

for designing irresistible mobility products

Knack is an industrial design studio, specializing in simple mobility products. We team up with user-focused brands to develop ideas into products or redesign existing products to better resonate with their users. 

who we partner with

Design is very powerful and we want to partner with those who appreciate its value. We work with brands who see their users at the heart of their focus.


Knack has a very serious job to do in developing quality products that satisfy your user's needs, but we believe our work should not stop there. We aim even higher. By thoughtfully reducing the visual complexity of a product's design, we reveal it's core purpose. Striving for purity, we develop products that are approachable, intuitive, and beautiful. Pairing this purity with function, we create products that are highly desirable, driving demand and elevating your brand.


The brands that we choose to work with are the ones that are seeking this combination of purity and function. You have centered your brand around your user's lifestyle, needs, and desires. In fact, your brand tells the story of how your products simplify their life.


If this sounds like you and you are looking to team up with a design partner, let's hop on a short call. We would love to go through your current situation, give you a couple of actionable pointers and if you're interested, walk you through the step-by-step process we use to help our clients reach irresistibility.



With a degree in transportation design and over 8 years of experience in product design, Knack's founder, Kelly Custer, saw the opportunity to hone in on the products that bridge that gap between vehicles and consumer products. Her transportation roots and consumer product experience converge to bring a high design aesthetic to functional, user-friendly mobility products.


Kelly bolsters her experience with the specialized talents of her hand-selected team of designers and strategic partners. She builds a team specific to your project that nurtures the product's design from inception to launch.





Immersing ourselves in your user's world and working alongside them brings key observations to the surface. It's these fresh insights that allow us to design

solutions that matter



We believe that a product's success is defined by how well it satisfies its user. Second to that, a product should also satisfy your underlying business goals.



We believe products should be pure, refined until their bare essence is revealed. We focus on products that simplify everyday life.

desire differentiates


Products should connect with people on an emotional level. It's this emotional connection that makes products memorable and loved. It's our job

to design that desire.

principles we swear by

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