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We're Knack.

We help innovation managers
visualize their product ideas.

You're an innovation manager


Or maybe you have a different title, but the same objective: to determine what products your company should create next.

It's not your company's first rodeo

Your company is an established hardware brand that has brought many products to market.

You're strapped for resources


You have to beg, borrow, and steal design support from your product development team in order to create the concept illustrations you need for stakeholder reviews.

A few of the brands we've worked with

Helping you visualize your product ideas so that you can test them


We help innovation managers determine what products to design next by illustrating their product ideas in a way that gets their stakeholders to act.

What is Knack?


We are an illustration studio with industrial design expertise and a deep understanding of front-end innovation.


Who is on our team?

Our Founder + Design Director, Kelly, leads the team and will be your single point of contact.

She composes our team of specialists specific to your product challenge and then directs your project from start to finish.

Our product designers have an incredible knack for conceptualizing and visually communicating innovative product ideas.

How we work

We've been a 100% virtual team from the start. Way before COVID forced the world to work this way. For almost 10 years now.

Why? In short, it allows us to have the most talented team in the world. (That sounds like an exaggeration, but it is not. Our crew is truly the best of the best at what they do.)

Being virtual has also allowed us to work with the best clients in the world... without wasting their time and money on travel.

It just works really well.


Meet your design director, Kelly.

Over her 10+ year career, she has seen and worked behind the curtains of dozens of big brand product innovation teams.


Her transportation design education exposed her to the power of visual communication and she's leveraged it heavily throughout her corporate and consulting product design career to help companies design better products. 

While her expertise is ultra-focused, her experiences are incredibly diverse. She's designed a wide variety of products; from one-off yachts for individuals to medical devices for a Fortune 500 company to consumer electronics and housewares, and everything in between. This variety has afforded her a large and deep pool of understanding to cross-reference and pull into new projects.

Want to get to know us even more?

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