Hi,
We're Knack.

Helping you conceptualize product innovations
your stakeholders
will actually act on

You're an innovation manager

 

Or maybe you have a different title, but the same objective: to determine what products your company should create next.

It's not your company's first rodeo
 ​

Your company is an established hardware brand that has brought many products to market.

You're strapped for resources

 

You have to beg, borrow, and steal product design support from your product development team because you don't have product designers dedicated solely to your innovation team.

 

Or maybe you do, but they feel like they're drinking from a fire hose with how much work is on their plate.

Brands we've worked with

Helping you conceptualize product innovations your stakeholders will actually act on 

 

We help innovation managers create

"Why didn't I think of that!?" product ideas and then visually communicate them in a way that gets their stakeholders to buy in.

What is Knack?

 

We are an innovation-focused product design studio with a knack for conceptualizing and visually communicating ideas.

 

Who is on our team?

Our Founder and Design Director, Kelly, leads the team and will be your single point of contact.

She composes our team of specialists specific to your product challenge and then directs your project from start to finish.

Our product designers have an incredible knack for conceptualizing and visually communicating innovative product ideas.

How we work

Believe it or not, we've been a 100% virtual team from the start. Way before COVID forced the world to work this way. For almost 10 years now.

Why? In short, it allows us to have the most talented team in the world. (That sounds like an exaggeration, but it is not. Our crew is truly the best of the best at what they do.)

Being virtual has also allowed us to work with the best clients in the world... without wasting their time and money on travel.

It just works really well.

KellyCuster_Color.JPG

Meet your design director, Kelly.

Over her 10+ year career, she has seen and worked behind the curtains of dozens of big brand product innovation teams.

 

Her transportation design education exposed her to the power of visual communication and she's leveraged it heavily throughout her corporate and consulting product design career to help companies design better products. 

While her expertise is ultra-focused, her experiences are incredibly diverse. She's designed a wide variety of products; from one-off yachts for individuals to medical devices for a Fortune 500 company to consumer electronics and housewares, and everything in between. This variety has afforded her a large and deep pool of understanding to cross-reference and pull into new projects.

Want to get to know us even more?