We are the
industrial design studio
with a knack for bridging imaginations
We team up with user-focused hardware brands to
visualize & realize their product ideas.
who we partner with
Design is very powerful and we want to partner with those who appreciate its value. We work with brands who see their users at the heart of their focus.
If this sounds like you and you are looking to team up with a design partner, let's hop on a short call. We would love to go through your current situation, give you a couple of actionable pointers, and if you're interested, walk you through the step-by-step process we use to help our clients visualize & realize their product ideas.
Immersing ourselves in your user's world and working alongside them brings key observations to the surface. It's these fresh insights that allow us to design
solutions that matter
tHE USER IS KING, BUSINESS IS QUEEN
We believe that a product's success is defined by how well it satisfies its user. Second to that, a product should also satisfy your underlying business goals.
LESS IS MORE
We believe products should be pure, refined until their bare essence is revealed. We focus on products that simplify everyday life.
Products should connect with people on an emotional level. It's this emotional connection that makes products memorable and loved. It's our job
to design that desire.
principles we swear by
"Knack very thoughtfully balanced consumer needs, usability, aesthetics and technical constraints, while delivering designs that were consistent with Rand McNally’s brand."
-Venky Rao, Director of Product Management, Rand McNally
With a degree in transportation design and over 8 years of experience in product design, Knack's founder, Kelly Custer, saw the opportunity to hone in on the products that bridge that gap between vehicles and consumer products. Her transportation roots and consumer product experience converge to bring a high design aesthetic to functional, user-friendly mobility products.
Kelly bolsters her experience with the specialized talents of her hand-selected team of designers and strategic partners. She builds a team specific to your project that nurtures the product's design from inception to launch.
2018 ADS Community Design Award
Thrice Featured on Coroflot
2017 Core77's "Above the Fold" Feature