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The Power of Context

Want to help your audience understand what your concept is and why they should care about it?

Give them context.

A design floating in white space can raise more questions than it answers.

Ground your concept in its environment.

You can take advantage of a simple background image like this to not only orient your audience but also compel them.

Knack is the industrial design studio that packs pipelines with value-creating innovations.

We do so by supporting product innovation teams with new product concept creation & illustration.


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showing the process behind one of
our innovation projects

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