Concept Generation Vs. Illustration

Concept generation requires a different mindset from concept illustration.

💡 During concept GENERATION, we're focused on:

• Developing the concept's value proposition

• Establishing the key features that deliver the value proposition

• Creating the concept's overall functionality, look, and feel

✏️ During concept ILLUSTRATION, we're focused on:

• Capturing the concept's value proposition

• Communicating the concept's story in the clearest way possible

• Presenting the concept in the way that's most easily digestible by our specific audience

Knack is the industrial design studio that packs pipelines with value-creating innovations.

We do so by supporting product innovation teams with new product concept creation & illustration.