How to get buy-in on multi-feature product concepts

Sometimes, it's not just one but many features that create a new product's value.

We’ve found that the trick to getting buy-in on these kinds of products is to show all the key features coming together to demonstrate the concept's big benefit.

Knack is the industrial design studio that packs pipelines with value-creating innovations.

We do so by supporting product innovation teams with new product concept creation & illustration.