Why Concept Test

What if you could know how your new product idea is flawed BEFORE you sink precious money, time, and energy into developing it? 🤔

On top of that, what if you could get critical feedback from your consumers upfront, allowing you to fix your idea early on? 🤓

This is precisely why our clients concept test with concept illustrations.

They're able to gauge and hone loads of new product ideas fresh out of the oven, reducing risk and increasing value for their company.

Knack is the industrial design studio that packs pipelines with value-creating innovations.

We do so by supporting product innovation teams with new product concept creation & illustration.