When is the right time to apply a brand's VBL (visual brand language) to a new product design?
At Knack, we like to apply the VBL after we've defined the product concept and validated its value proposition; not before or during.
Doing so allows us to ensure we're designing the right product before moving on to refining its look & feel.
Knack is the industrial design studio that packs pipelines with value-creating innovations.
We do so by supporting product innovation teams with new product concept creation & illustration.