What is it & Why should I care?
- Kelly Custer
- Aug 10
- 1 min read
What is it? & Why should I care?
If a concept illustration can't answer these two questions for your consumer within 10 seconds of them seeing the concept for the first time, you'll miss out on getting their best feedback.
To provide you with their best feedback on your new product idea, consumers need to understand what the idea is and what benefit it would offer them.
If it takes them more than 10 seconds to piece together the answers to these two questions with what you show on the concept page, they'll start talking to fill the space, and at best, react to their interpretation of the concept.
Distill your concept page to clearly show what it is & why they should care to get the best feedback from your consumers.
Knack is the industrial design studio that packs pipelines with value-creating innovations.
We do so by supporting product innovation teams with new product concept creation & illustration.