What is an Idea?
- Kelly Custer
- Jun 5, 2024
- 1 min read
An idea is not a random thought or expression.
An idea is a potential solution.
That's our definition at least.
Do you agree or disagree? Why?

Knack is the industrial design studio that packs pipelines with value-creating innovations.
We do so by supporting product innovation teams with new product concept creation & illustration.