Oh, the power of thumbnails!
Thumbnails are what we call the super rough early doodles we use to plan out what views to include and what each view we'll show in a concept illustration.
Since the success of concept illustrations for consumer feedback lies in the illustration's ability to immediately communicate the concept's big idea and benefit to the research participants, what we show and how we show it is vital.
Thumbnails allow us to figure this out first.
Knack is the industrial design studio that packs pipelines with value-creating innovations.
We do so by supporting product innovation teams with new product concept creation & illustration.