What are we looking to accomplish?

What are we looking to accomplish?

Answering this question first - before the brainstorming starts, before the sketching begins, before the ideas get thrown about saves teams from wasted time and effort.

Answering this question first allows us to have the finish line in our collective mind's eye so that we can strategically choose the best tools, steps, and deliverables to get us there.

Not answering this question first allows excitement and opinions to drive us forward until misalignment and dead ends force us to circle back to asking ourselves, "What are we trying to accomplish"?

Knack is the industrial design studio that packs pipelines with value-creating innovations.

We do so by supporting product innovation teams with new product concept creation & illustration.