By designing a product that your consumer values even more than your competitor's.
How?
Being consumer-led, not competitor-led.
Noticing the things your consumers aspire to do but can't yet and then offering them that ability with your new design.
Often, unlocking these insights stems from simply observing your consumers using your product.
The market leaders are great at this. The me-too followers usually skip this step.
How do I know? Knack has designed for both.
Knack is the industrial design studio that packs pipelines with value-creating innovations.
We do so by supporting product innovation teams with new product concept creation & illustration.