The Power of Revision Rounds
- Kelly Custer

- Aug 17
- 1 min read
Before we deliver product concepts and illustrations, we include rounds of revisions and find them to be very valuable for three reasons:
1. Revision rounds offer the ability to SEE the concept, realize what still needs figuring out or improving, and then iterate upon the concept accordingly
2. Revision rounds allow the innovation team to gather feedback from their colleagues and/or consumers, which we then implement
3. Revision rounds give the chance to make corrections and refinements
Much of what makes a concept strong comes from the collaboration and iteration that revision rounds foster.





Knack is the industrial design studio that packs pipelines with value-creating innovations.
We do so by supporting product innovation teams with new product concept creation & illustration.
