Innovation Theater Part 2
📝 Sticky note brainstorms
🧪 Building an innovation lab
💡Hosting an idea submission program
These examples are all potential indicators of Innovation Theater (which I introduced in yesterday's message). However, these practices are NOT inherently bad.
These idea-generating activities only contribute to innovation theater when they're not backed by the necessary business activities.
"The real question is what the company does with breakthrough ideas once they have them. If leaders in that company invest time and resources for teams to turn those ideas into great value propositions and profitable business models then they are doing well." -Tendayi Viki
So this begs the question-
Does your company back your team's product ideas with the resources and attention needed to shape and then integrate them?
Two great articles on the subject of Innovation Theater:
"What Is Innovation Theater?" by Tendayi Viki
"Why Companies Do 'Innovation Theater' Instead of Actual Innovation" by Steve Blank