Used to develop and evaluate your idea internally, test and validate your idea externally, or present your idea for stakeholder buy-in, a concept illustration plays a vital role in your idea's fate.
The purpose of a concept illustration is to communicate your product idea. So an effective concept illustration is one that communicates your idea in a clear
and compelling way.
If your concept illustration is flawed, so too will be your idea's evaluation.
An effective concept illustration:
1️⃣ Is aimed at your audience
2️⃣ Explains what your idea is
3️⃣ Explains what benefit your idea provides
4️⃣ Is free of distractions
5️⃣ Speaks for itself