5 Elements of an Effective Concept Illustration



Used to develop and evaluate your idea internally, test and validate your idea externally, or present your idea for stakeholder buy-in, a concept illustration plays a vital role in your idea's fate.

The purpose of a concept illustration is to communicate your product idea. So an effective concept illustration is one that communicates your idea in a clear

and compelling way.

If your concept illustration is flawed, so too will be your idea's evaluation.


An effective concept illustration:

1️⃣ Is aimed at your audience

2️⃣ Explains what your idea is

3️⃣ Explains what benefit your idea provides

4️⃣ Is free of distractions

5️⃣ Speaks for itself

Read on for an explanation of each element

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