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5 Elements of an Effective Concept Illustration

Used to develop and evaluate your idea internally, test and validate your idea externally, or present your idea for stakeholder buy-in, a concept illustration plays a vital role in your idea's fate.

The purpose of a concept illustration is to communicate your product idea. So an effective concept illustration is one that communicates your idea in a clear

and compelling way.

If your concept illustration is flawed, so too will be your idea's evaluation.

An effective concept illustration:

1️⃣ Is aimed at your audience

2️⃣ Explains what your idea is

3️⃣ Explains what benefit your idea provides

4️⃣ Is free of distractions

5️⃣ Speaks for itself


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