top of page

Visibly Innovative

Visible innovations shout to your consumers, "Hey I'm new and different!" without you needing to say a word.

Think of the ball in Dyson's vacuum

or the bladeless ring in Dyson's fan (wow, Dyson is good at this)

or the FlexDisc in the Gillette Labs razor

The same functionality could've been hidden within the housing or seamlessly integrated, but instead, it was showcased and made the product's focal point.

These products market themselves on the shelf.

How might you make your next product innovation visible?


Like what you see?

Receive an email once a month
showing the process behind one of
our innovation projects

bottom of page