Visible innovations shout to your consumers, "Hey I'm new and different!" without you needing to say a word.
Think of the ball in Dyson's vacuum
or the bladeless ring in Dyson's fan (wow, Dyson is good at this)
or the FlexDisc in the Gillette Labs razor
The same functionality could've been hidden within the housing or seamlessly integrated, but instead, it was showcased and made the product's focal point.
These products market themselves on the shelf.
How might you make your next product innovation visible?