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There is ABSOLUTELY such a thing as a bad idea

When it comes to product innovation is there such a thing as a bad idea? ABSOLUTELY.


A bad idea is one that doesn't solve the problem you've been asked to address.


The thing is, we say "there's no such thing as a bad idea" in ideation sessions because we want people to be as creative as possible.


A bad idea often spurs a good idea and we want to generate as many ideas as possible in the beginning, so we are judgment-free.


We filter out the bad ideas in a subsequent evaluation session. That's when it's good to be judgy!

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