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The One Factor That Dictates Everything About Your Sketch

A sketch's job is to help you communicate. To share the idea that is in your head.


So when you start wondering things like:


"What should my sketch show?"

"What fidelity should my sketch be?"

"Is a sketch what I need?


Your answer lies in understanding WHO your sketch is for.


WHO do you want to have a conversation with?


Your boss?

Your engineering team?

Your marketing team?

Your consumer?

Yourself?


Answer this question first and the other questions will start answering themselves.

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