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The One Factor That Dictates Everything About Your Sketch

A sketch's job is to help you communicate. To share the idea that is in your head.

So when you start wondering things like:

"What should my sketch show?"

"What fidelity should my sketch be?"

"Is a sketch what I need?

Your answer lies in understanding WHO your sketch is for.

WHO do you want to have a conversation with?

Your boss?

Your engineering team?

Your marketing team?

Your consumer?


Answer this question first and the other questions will start answering themselves.

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