The Most Common Concept Mistake
- Kelly Custer
- Jan 17, 2023
- 1 min read
Most concept illustrations are good at showing what the product idea is, but what they fail to communicate is why it matters.
Who cares if the phone case has foam padding and is water-tight? Oh yea, boaters do when they knock their phone into the water!
Showing the key benefit in your concept illustrations saves you from relying on your audience to extrapolate it.