top of page

The Most Common Concept Mistake

Most concept illustrations are good at showing what the product idea is, but what they fail to communicate is why it matters.

Who cares if the phone case has foam padding and is water-tight? Oh yea, boaters do when they knock their phone into the water!

Showing the key benefit in your concept illustrations saves you from relying on your audience to extrapolate it.


Like what you see?

Receive an email once a month
showing the process behind one of
our innovation projects

bottom of page