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Square One 2022 Takeaways

🔴How do you keep people from falling in love with ideas too soon? “Don’t make them pretty.”

-Dan Grossman, Director of Industrial Design at Smart Design


🟠"The whole point [of sketching] is to be able to have a conversation."


🟡"Ask yourself: Am I creating a bridge or am I creating a barrier?"

-JEREMIAH BAKER, Senior Industrial Designer at Google


🟢"A person who can't communicate his idea is on the same playing field as someone without an idea."


🔵"Would you buy your own product?"


🟣"You get 10 seconds to earn another 10 seconds."

-Zeeshan Hakkim, Senior Industrial Designer at MNML


Thank you Advanced Design for bringing so many beautiful people together in such beautiful spaces!




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