A concept is a bridge between a good idea and a successful product.
How exactly does a concept do that? It has to communicate two things:
1- What the product idea is (its key features)
2- Why anyone should care (its core value)
A concept is a bridge between a good idea and a successful product.
How exactly does a concept do that? It has to communicate two things:
1- What the product idea is (its key features)
2- Why anyone should care (its core value)