Quarterback Joe Burrow has founded the Pro Volleyball Federation (PVF) and singer Jason Derulo just announced his women's Nebraska team will be joining the league.
Jason said, "Women's volleyball is actually leading. It's not the guys this time that are leading. I'd like for real pro volleyball to be the platform that just changes women's sports forever."
"The trajectory just seems so bright... I think it can absolutely be the next big thing."
This sounds a lot like an innovation opportunity to me. So my question to you is-
How would you go about testing Jason's hypothesis?
Ya know, so he doesn't launch a flop.