When it's your job to consistently come up with new product innovation ideas, you're bound to hit an innovator's block.
If you're out of innovation ideas, don't look to what your competitors are doing or start tacking features onto your current products.
That won't take you far.
Instead, go backward.
Rediscover the pains and desires of your consumer.
Get to the heart of what they aspire to accomplish.
This will recenter your vision and guide what your next innovations should be.