How do we find innovation opportunities?
To identify opportunity spaces that we can innovate within, we plot the market's existing products on a matrix and then study the gaps.
Using a visual matrix like this shows us where the market is saturated and where it is underserved.
From here, we set out to design a product that'll fill the gap.
Knack can find innovation opportunity spaces for your team, too!
Click here to learn more.
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