ONDAGO

How do we find innovation opportunities?

To identify opportunity spaces that we can innovate within, we plot the market's existing products on a matrix and then study the gaps.

Using a visual matrix like this shows us where the market is saturated and where it is underserved.

From here, we set out to design a product that'll fill the gap.

Knack can find innovation opportunity spaces for your team, too!

Click here to learn more.