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Ok, being inspired by balloon beach tires is one thing, but how did we come to incorporate them into Ondago in this way?


Lots and lots of iterative ideation.


We filled sheets of paper with form factor doodles until we were out of ideas... and then we filled some more.


Novel solutions start to appear once we've pushed past the obvious ones. An exhausting but crucial part of our innovation process.




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showing the process behind one of
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