Reimagining The Cooler
Fresh off the beach (and sweaty from exhaustion), it dawned on us that a cooler redesign was long overdue. Today's coolers are heavy, clunky, and a pain to haul.
We explored the current product landscape and discovered an opportunity space that no other coolers on the market had satisfied - being easy to transport in all terrains, especially sand.
We then teamed up with the amazing Derrk to visualize our concept solution, Ondago.
Our visualized concept seizes an innovation opportunity space and allows stakeholders to make decisions about a new product before it even exists.
Knack can explore your innovation opportunity, too!
Click here to learn more.