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Ok, but how do we jumpstart ideation?

When ideating you want not random product ideas, but potential solutions for solving your consumer's problems.

That's where the "How Might We" statements work wonders.

๐Ÿ”ด Hair straighteners often burn the scalp.


๐ŸŸข How might we design this hair straightener to prevent scalp burns?

How might we statements transform problem statements into ideation prompts.

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