Name Your Concepts
Want your product concept to be understood and remembered?
Naming your concept is the simplest way to communicate it more effectively.
Now don't just give it any name. Give it a name that briefly explains what your product idea is and how it benefits your consumer.
A microphone that plays back what you said in a different language?
A drink sleeve that chills your beer?
A snow shovel that does the heavy lifting for you?
(Notice that these names are focused on being clear over clever)
A descriptive concept name is like a slogan. It makes your concept easier to understand and more memorable.