Want your product concept to be understood and remembered?
Naming your concept is the simplest way to communicate it more effectively.
Now don't just give it any name. Give it a name that briefly explains what your product idea is and how it benefits your consumer.
A microphone that plays back what you said in a different language?
A drink sleeve that chills your beer?
A snow shovel that does the heavy lifting for you?
(Notice that these names are focused on being clear over clever)
A descriptive concept name is like a slogan. It makes your concept easier to understand and more memorable.