Liquid Death

"To come up with truly innovative ideas, you basically have to trick your brain to do something that it thinks is a bad idea.

Your brain is so programmed to do the things it's seen a million times before that most of the ideas you come up with, like it's already been done a million times, or it's not actually innovative because it makes too much sense."

-Mike Cessario, Founder & CEO of Liquid Death Mountain Water