Leading Product Innovation Teams Do This, Not That (4 of 5)
- Kelly Custer
- Apr 6, 2023
- 1 min read
In my 13 years of concepting with product innovation teams, I've observed the leaders, the followers, and the laggers.
Leading product innovation teams DO THIS:
Become a user
They immerse themselves in their user's world to experience it first-hand.
NOT THAT:
Simply watch their users from afar
They don't just interview and observe their users.