Leading Product Innovation Teams Do This, Not That (1 of 5)

In my 13 years of concepting with product innovation teams, I've observed the leaders, the followers, and the laggers.

Leading product innovation teams DO THIS:

Proactive innovation

They are continuously understanding and solving for their users' pain points. Product innovations are the result.

NOT THAT:

Reactive innovation

They don't fire up their innovation machine in response to a competitive threat.