Leading Product Innovation Teams Do This, Not That (1 of 5)
- Kelly Custer
- Apr 3, 2023
- 1 min read
In my 13 years of concepting with product innovation teams, I've observed the leaders, the followers, and the laggers.
Leading product innovation teams DO THIS:
Proactive innovation
They are continuously understanding and solving for their users' pain points. Product innovations are the result.
NOT THAT:
Reactive innovation
They don't fire up their innovation machine in response to a competitive threat.