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Leading Product Innovation Teams Do This, Not That (1 of 5)

  • Writer: Kelly Custer
    Kelly Custer
  • Apr 3, 2023
  • 1 min read

In my 13 years of concepting with product innovation teams, I've observed the leaders, the followers, and the laggers.


Leading product innovation teams DO THIS:


Proactive innovation


They are continuously understanding and solving for their users' pain points. Product innovations are the result.


NOT THAT:


Reactive innovation


They don't fire up their innovation machine in response to a competitive threat.

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