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KUT for Porsche

How do we generate new product concepts?

To generate concepts that embody the Porsche brand, we first had to get to know the brand very well. We did this by studying Porsche's heritage, product lineup, messaging, and visual brand language.

From there, we plotted Porsche's vehicles on a form matrix to visualize Porsche's styling tendencies.

We selected the three Porsche vehicles that we felt most strongly captured Porsche's aura throughout its history and let each vehicle's design directly inspire an initial round of ideation.

Next, we selected the most promising ideation from each vehicle and developed it into a concept. Making sure to keep each concept distinctive from the others but synonymous with the Porsche brand.

Knack can generate new product concepts that embody your brand too!

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