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KUT for Porsche

Embodying the aura of an iconic brand


We created this studio-led project to showcase what we so often do for our clients; create new concepts that align to their brand's existing product line. To strengthen brand equity, we want all products (old and new) in a lineup to look and feel like they belong to the same family, with physical and characteristical resemblance.


Challenging ourselves with a bit of a stretch assignment, we asked, "What if Porsche hired us to design a cutlery set that embodied the aura of their brand"?



Here's the result. Stay tuned as I'll take you through our design process in the upcoming weeks.



Knack can generate concepts for your next products, too.


Click here to learn more.

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