top of page

Kill Your Idea

If you want your product idea to succeed, do everything in your power to kill it.

Doubt it, test it, encourage people to throw rocks at it.

It's not about seeing if your idea survives. It's about unearthing its faults when you still have a chance to fix them.


Like what you see?

Receive an email once a month
showing the process behind one of
our innovation projects

bottom of page