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Kill Your Idea

  • Writer: Kelly Custer
    Kelly Custer
  • Jan 31, 2023
  • 1 min read

If you want your product idea to succeed, do everything in your power to kill it.


Doubt it, test it, encourage people to throw rocks at it.


It's not about seeing if your idea survives. It's about unearthing its faults when you still have a chance to fix them.

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