Consumer research is a key step of the innovation process where we put our product ideas in front of our consumers in order to get their feedback and ultimately, validation that our idea is ready to push into product development.
But what deems our product innovation ready for consumer research?
To be ready for consumer research, we need a product innovation that's both worth testing and communicated clearly for our consumers to respond to.
Covering these two bases will ensure that your consumer research efforts are not a waste.
Take this quiz to find out if your product innovation is ready for consumer research. If it's not, we'll give you guidance on what's left to do:
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