Inspiration Checklist (Part One)
Our heads don't contain all the information needed for spurring innovative product ideas, so we seek out inspiration to stimulate our thinking. We can strategically source inspiration by:
Studying the product's visual brand language
Benchmarking competitive products
Studying the other products the user surrounds themselves with
Experiencing the product/problem for ourselves
Studying dissimilar products that solve similar problems
Conversing with diverse minds
More to come!
Pick & choose which inspiration sources will best serve your product's innovation.