Inspiration Checklist (Part One)

Our heads don't contain all the information needed for spurring innovative product ideas, so we seek out inspiration to stimulate our thinking. We can strategically source inspiration by:

• Studying the product's visual brand language

• Benchmarking competitive products

• Studying the other products the user surrounds themselves with

• Experiencing the product/problem for ourselves

• Studying dissimilar products that solve similar problems

• Conversing with diverse minds

• More to come!

Pick & choose which inspiration sources will best serve your product's innovation.