Innovation doesn't have to be as risky as we make it!
- Kelly Custer
- Jan 12, 2023
- 1 min read
Most of the risk that we claim is inherent to innovation is actually self-inflicted and also avoidable.
š We make gross assumptions.
š ļø We overdevelop ideas before testing them.
š° We place huge bets.
Innovation doesn't have to be as risky as we make it!