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Ideas Are Fun. Strategy Is Tough.

  • Writer: Kelly Custer
    Kelly Custer
  • Oct 12, 2022
  • 1 min read

Ideas are fun. Strategy is tough.


I believe that's why people (innovators alike) gleefully jump into ideation without answering the necessary questions first.


Who is it for?


What problem of theirs are we working to solve?


Haste makes waste.


So let's show discipline upfront to do the tough stuff first.

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