There are three things us innovators can do to increase our hit rate:
1. Deepen our understanding of consumers
2. Reduce our number of assumptions
3. Stay focused
It takes humility to innovate well.
There are three things us innovators can do to increase our hit rate:
1. Deepen our understanding of consumers
2. Reduce our number of assumptions
3. Stay focused
It takes humility to innovate well.