How To Communicate A Concept Well

We know that good communication is key if we want our concept illustrations to be effective. But what constitutes good communication?

From our experience, a well-communicated concept is:

1. Cohesive - All parts of the idea fit well together to form a whole concept

2. Clear - The concept is easy to understand

3. Concise - The concept is shared in a brief but comprehensive form

4. Compelling - The concept evokes attention