top of page

Go Backward To Go Forward

Want to know how to best proceed? Take a step back and re-answer these questions:


Who is this intended for?


What problem of theirs does this solve?


What is your solution?


What benefit does your solution deliver them?


Sure, you can move forward without answering these questions, but your moves will be uncertain.

Like this message?

We send out a short email every day
to help innovation managers determine what products to create next

bottom of page