Feedback is oh so beneficial to innovation.
But what if the feedback is false and you take it for truth? That's when feedback becomes dangerous.
Just getting feedback isn't enough. We need to deliberately control our testing so that we get feedback worth acting on.
WHO you ask determines the feedback you get.
WHAT you ask determines the feedback you get.
WHERE you ask determines the feedback you get.
HOW you ask determines the feedback you get.
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