We see innovation teams desperately needing the feedback and reassurance that concept testing provides, but they often skip over testing product ideas with their consumers because it delays the project.
Identifying and then recruiting the right research participants can take a month.
But it doesn't have to.
We also see innovation teams who seamlessly integrate concept testing into their project timelines.
How do they do it?
They have a pre-stocked directory of research-willing consumers at the ready.
When they need consumer feedback on a product idea, they simply reach out to consumers from their list.
Create and stock your consumer directory now so that you can tap into it right when your concepts need feedback.