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Coleman Water Nightlight

The stuff we don't show

What we don't typically show during a concepting project is the rough sketch exploration we do internally first to generate our ideas.

We rough out a wide breadth of ideas that we can then evaluate, iterate on, and eventually downselect from.

The best ideas we select from here get developed into our initial ideation concepts.

Knack can generate or just visualize concepts for your next products, too!


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showing the process behind one of
our innovation projects

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