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CES Headliner

What does concept generation look like, exactly?


Well, for this CES headliner project, it was an iterative process that began with a design strategy and ended with a final concept vision, ready for the production team to build out.


We got there by first aligning on the design's goals, exploring a range of inspiration-driven initial design concepts, down-selecting to the strongest one, and then refining that design direction with our client's team until we were all happy with the final concept.





Knack can generate product concepts for your team too.


Click here to learn more.

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