What does concept generation look like, exactly?
Well, for this CES fuselage project, it was an iterative process that began with a design strategy and ended with a final concept vision, ready for the production team to build out.
We got there by first aligning on the design's goals, exploring a range of inspiration-driven initial design concepts, down-selecting to the strongest one, and then illustrating the design's details to clearly communicate the concept's design intent.
Knack can generate product concepts for your team too.
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