Asking "What if...?" To Unlock Novel Ideas

Once your initial ideas have stopped flowing, you can unlock another level of ideation by adding a few product constraints of your own. Yes adding.

Add some "What if...?" questions to your ideation board using design nice-to-haves that you've identified along the way.

What if it only required one hand to use?

What if it was made from a single part?

What if it was super easy to clean?

"What if...?" questions pull your thinking to a place where novel ideas live.