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Asking "What if...?" To Unlock Novel Ideas

Once your initial ideas have stopped flowing, you can unlock another level of ideation by adding a few product constraints of your own. Yes adding.


Add some "What if...?" questions to your ideation board using design nice-to-haves that you've identified along the way.


What if it only required one hand to use?


What if it was made from a single part?


What if it was super easy to clean?


"What if...?" questions pull your thinking to a place where novel ideas live.

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