Are your answers actually answering the questions?
Is the problem you've stated actually a problem? Or is it a feature?
Is the benefit you've stated actually a benefit? Or is it a feature?
Is the description you've stated actually a description? Or is it a list of features?
We see a shocking majority of innovators seemingly answer these tough questions while defining product concepts. But they give answers that don't actually answer the question being asked.
This gives them a false sense of assurance that they've done the strategy work when they haven't quite.