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Are you willing to cannibalize yourself?

  • Writer: Kelly Custer
    Kelly Custer
  • Apr 13, 2023
  • 1 min read

That’s what Apple did when they launched the MacBook (sorry iMac), then the iPad (sorry MacBook), then the iPhone (sorry iPad), and now the Apple Watch (sorry iPhone).

You dream of being as innovative as Apple, but are you willing to cannibalize yourself to get there?

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