top of page

Are you willing to cannibalize yourself?

That’s what Apple did when they launched the MacBook (sorry iMac), then the iPad (sorry MacBook), then the iPhone (sorry iPad), and now the Apple Watch (sorry iPhone).

You dream of being as innovative as Apple, but are you willing to cannibalize yourself to get there?

Like what you see?

Receive an email once a month
showing the process behind one of
our innovation projects

bottom of page